WHY IS WORKING WITH A PROFESSIONAL PHOTOGRAPHER *SO* IMPORTANT?
you know the basics– getting your curated, hi-res, uniquely-tailored visuals in front of followers can refine your brand identity and attract new customers. but aside from that, what value does working with a professional photographer bring to your brand? it’s no secret that the landscape of social media is ever-changing, but one thing is for sure: it’s not going anywhere anytime soon! if you’re wondering just what value we bring to your brand through our still life photography and GIFs, allow us to share some insight...
quality photography is an essential piece of your marketing puzzle. we’ll make those products shine (so much so that it’ll bolster brand familiarity and boost recognition!) consistent and seamless aesthetics across the board are vital to building trusted relationships with your audience and a major detail of shopper decision-making– meaning they‘ll pick YOU over your competitor!
attractive, styled imagery encourages follows via an increased social presence, fosters brand loyalty, and has the potential to drive sales (boosting revenue by up to 23%, according to Forbes)
after studying brand guides and onboarding materials, we create content that clearly communicates your offerings, product line, services, brand story, beliefs, and ethics to consumers. clarity is key in convincing customers they need your product or services (i mean, really, how have they lived this long without it?!)
showing followers and fans what your goods look like, how products are used, ingredients, and benefits results in a deeper, more thorough appreciation and understanding of the role it can play in purchasers’ lives. aspirational imagery encourages investment in a charming, on-brand way
color is said to improve brand recognition by up to 80% (that’s music to OUR ears! 🌈) additionally, according to a study conducted by the university of layola, people subconsciously make their minds up about a product within 90 seconds– and that 62-90% of that assessment is based on color alone! if your website, logo, social channel imagery, packaging are all over the map, feelings about you as a brand and your products will be, too. we’ll use your palette to craft cohesive backdrops, props, and sets to strengthen and align your IRL (think: magazine ads, point-of-sale prints…) and social content strategies
as social media begins to grow– and our attention spans shrink– it’s becoming increasingly important to stand out given that 55% of people discover new brands via social. and as the spending power of millennials and gen z begins to grow, these generations who grew up on the web will be branching out from the buying patterns of their parents and establishing their own favorites. failure to capitalize on these growing networks may result in potential customers discovering your competitors first. so let’s get eyes on the new creative we crafted for your channels, shall we? 😉
tldr? professional photography is an investment that undeniably pays off, from awareness to follows, positively influencing consumers and ultimately driving sales. so what are we waiting for?! let’s get chatting about your upcoming project 🎉
