TWO WORDS: CONTENT. CALENDARS!
Without a doubt, the number one request from past, current, and inquiring clients is, “When will you offer social content calendars?!” Funny enough, when I first got my start, I worked at an agency where I conceptualized and snapped photos, crafted cals, and managed socials for brands spanning beauty to lifestyle and more!
So what’s the deal? Why is everyone so interested in the service? The unanimous feedback was that the amount of time it takes to craft concepts, handle all the pre-production, get it together to actually take the photos, proceed to edit them, *ran out of breath, deep inhale* lay out the calendar, AND schedule it all is totally overwhelming. Think about it: with all the other daily tasks you take on, content is the first thing to fall to the wayside– which can be really detrimental to a business nowadays given it’s major role in our everyday scroll. Listen, don’t be a hero– we know you’re sooo capable, but there are only so many hours in the day. That’s where we come in!
You already know why quality visuals are an absolute must, and I cannot stress how valuable a tool calendars are, as well, for both businesses and individuals alike– those who offer services, products, and experiences. Not only will it save you time and energy, streamline your workflow, and boost productivity, but it will take your marketing to the next level by...
📆 Improving planning and organization: a social media content calendar helps you plan and organize your posts, which can save you time and ensure you avoid scrambling to create content at the very last minute. We all know that waiting to create content at the last moment can cause us to potentially miss out on sharing important announcements, sales, time-sensitive CTAs, and the like (which ultimately means missed opportunities to gain followers, up engagement, and convert these interactions to sales!) Plus, put the documents and files we supply in a central place or share it with team members for increased collaboration and support
📆 Boosting brand consistency and awareness: the framework guides brand voice and prompts seamless messaging across all of your platforms. Additionally, the cohesive look and feel of the images will have followers identifying content as yours the moment it pops up in their feed. Consistency is key to fostering brand awareness and recognition
📆 Increasing engagement: posting consistently increases engagement because followers know they can expect information and visuals from you regarding menu updates, new product launches, open hours of operation, fun weekly pillars and buckets…all that good stuff! If you don't need to craft the content, you can focus on checking in on those useful analytics supplied by socials, posting, and managing your online community. Not to mention all the other to dos you've got on that list
📆 Supplying better measurement and analysis: you'll undeniably gain a deeper understanding of what works, and, perhaps more importantly, what doesn’t. As you watch the likes and comments pour in, you’ll track the performance of posts and gather feedback regarding which goods and services are most exciting to customer, ultimately prompting you to hone your overall marketing plan, anticipate the needs of your customer base, measure campaign success, and drive results
STAY TUNED WHILE WE WORK UP A DETAILS DOC FOR YOU. IN THE MEANTIME, HIT THE BUTTON ABOVE AND WE’LL HOP ON A CALL TO CHAT CALENDARS CALENDARS CALENDARS ☎️☎️☎️
